Client: SOLT
Project: Brand Identity
Type: Personal Project
Date: 2022
Project: Brand Identity
Type: Personal Project
Date: 2022
Brief: SOLT, a chef-crafted meal delivery service, aims to establish a fresh brand identity to differentiate itself in the market and connect with its target audience.
About the Business: SOLT specializes in offering frozen, ready-to-eat meals prepared by skilled chefs using fresh, quality produce. Catering to young adults and families seeking convenient yet nutritious meal options, SOLT prioritizes simplicity, healthiness, and deliciousness.
Challenges: Effectively communicating the simplicity, healthiness, and deliciousness of SOLT's offerings poses a primary challenge. The objective is to instill confidence in customers to explore new healthy food options.
Outcome: The project endeavors to develop a comprehensive brand identity for SOLT. This includes crafting a simple bold logo with unique curves, accompanied by packaging design featuring white and contrasting colors through tapes representing various flavors of the ready-made food. The overarching goal is to create a unified visual identity that mirrors the brand's ethos and resonates with its target audience.
